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World Smell Day is 23– in 2011!

The 23rd World Smell Day

16th June 2011

World Smell Day (WSD) was started in 1988 as a celebration of our sense of smell. On each subsequent WSD; pregnant with Joycean possibilities and an appreciation of Leopold Bloom’s love of scents and aromas – our olfactory abilities have been celebrated in prose; poetry; music; and of course through scent.


(George Dodd; the founder of World Smell Day in 1988; sniffing a unique 25 year old Glenmorangie single malt whisky outside his perfume studio in the Highlands of Scotland)

A sniff a day – keeps the doctor at bay!

For starters, you might reflect that in this time of temporary money gloom, it costs nothing to enjoy the free smells which are all around you. You can enjoy endless hours in tracking down the source of the scent from flowers.

' t’ is the month of June,
The month of leaves and roses,
When pleasant sights salute the eyes,
And pleasant scents the noses.'
(Nathaniel Parker Willis "The Month of June")

We hope that World Smell Day will introduce you to the world of;

  • Scents
  • Aromas
  • Odours
  • Miasmas

as well as taking a special interest in training your nose in the realms of;

  • Whisky
  • Wine
  • Perfumes

and the many other pleasurable smell sensations which will come your way in your every-day life.

Welcome to WSD 11– may the scent be with you!

This years WSD – WSD 11– is sponsored by AromaSciences; and by Scent & Aroma Technology Systems Ltd. George Dodd declares an interest in both companies.

www.worldsmellday.com